What is DAM & PIM
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Any good DAM solution will give Vendors a certified system to Upload, Store and Distribute Digital Assets.
Product Information Management (PIM) refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can be used to feed consistent, accurate and up-to-date information to multiple output media such as web sites, print catalogs, ERP systems, and electronic data feeds to trading partners. PIM systems generally need to support multiple geographic locations, multi-lingual data, and maintenance and modification of product information within a centralized catalog to provide consistently accurate information to multiple channels in a cost-effective manner.
How about a system that’s both DAM & PIM!
Yes, that is what our system OPV Online is all about. It covers every instance for Digital Assets and Product Information.
Feel free to test our OPV Online with the address www.mediabanken.se. In the demo version you’ll have access to all affiliated brands, however, you can not download images or data.
Contact us at OPV In-Store Promotion AB and we will tell you more about our OPV Online system.
Tel. +46 (0)480-496 100